For years, the Coca-Cola Company has been
deceptively marketing its “vitaminwater” beverage brand as a healthy alternative
to plain water and sugary soda beverages, making outlandish claims that the
drink can help boost immunity and even help people fight eye disease. But now
the beverage giant is facing a monstrous class-action lawsuit over this
marketing racket, none of which is true about the sugar-laden junk food drink.
The suit, which was originally filed back
in 2010 by the nonprofit health advocacy group Center for Science in the Public
Interest (CSPI), alleges that
Coca-Cola has been engaged in what can only be described
as blatant labeling fraud. Vitaminwater’s
“Power-C” flavor, for instance, claims to deliver “zinc and vitamin C to power
your immune system,” while the “XXX” flavor is branded as containing
“antioxidant vitamins to help fight free radicals and help support your body.”
Both claims are an immense exaggeration,
as these two vitaminwater products are composed primarily of water, sugar, and
a handful of synthetic vitamins, which is hardly a recipe for robust immunity.
And yet this is the overall image being portrayed by Coca-Cola for its
vitaminwater line of beverages, which is really nothing more than glorified
soda pop without carbonation.
“The marketing of vitaminwater will go down in history as one of the boldest and brashest attempts ever to affix a healthy halo to what is essentially a junk food, a non-carbonated soda,” says Michael F. Jacobson, Executive Director of CSPI. “Vitaminwater, like Coca-Cola itself, promotes weight gain, obesity, diabetes, heart disease, and cannot deliver on any of the dishonest claims it has made over the years.”
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